Disrupting Discounts: ifeelgoods’ Relevant Rewards Attract Shoppers Better Than Dollars Off

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http://techcrunch.com – It turns out people are 3X more likely to click through an ad and 30% more likely to make purchase that offers a $5 gift card compared to $5 off. That bit of social engineering gives personalized ecommerce rewards startup ifeelgoods the potential to reinvent the concept of discounts. ifeelgoods looks at where you are on the web and matches you with a reward that you’ll value more than money. It’s been a rapid rise for ifeelgoods from its humble beginnings two short years ago. The company started by letting ecommerce shops and anyone else give away Facebook Credits as “micro (IT news)