Displaying a specifc date

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http://unix.stackexchange.com – I'm trying to display a specific date in unix, using the date command, I can't figure out how to display a date other than today's date. For example, if I was trying to display "July 4, 2011" I use $date +"%B %d, %Y" But I keep getting today's date in that format. How can I change it so that it displays the date I want? Thanks. (HowTos)