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Disney’s John Blackburn Says ‘Infinity’ Game Mash-Up Could ‘Change The Way That People Look At Disney’

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http://techcrunch.com – Disney isn’t mincing words when it comes to describing the importance of Infinity, the cross-property, cross-platform gaming initiative that it announced this morning. The company’s fact sheet describes it as “Disney’s most ambitious game initiative ever,” while Disney Interactive Co-President John Pleasants compared it onstage to the first time he watched TV’s Wonderful World of Disney, which introduced him to Disney’s many characters and titles: “Now it’s our time, it’s Disney Interactive’s time to meet and even push the bar o (IT news)