dh_auto_install not working in ppa

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http://askubuntu.com – trying to build a package in the ppa that works in local it gives an error because it doesn't find usr/include/* it seems like dh_auto_install is doing nothing while in local it's executing the install rule in the Makefile. this is the log: https://launchpadlibrarian.net/90100079/buildlog_ubuntu-oneiric-i386.lib... is there any special way of specifying the install rule for the ppa? (HowTos)