Defining A Growth Hacker: Growth Is Not A Marketing Strategy

view story

http://techcrunch.com – In this series titled “Defining a growth hacker,” I will be exploring the meaning and practical application of growth hacking through a number of interviews with prominent growth hackers. This is the third post of the series on product. You can find the first post on common characteristics here and growth hacking’s impact on marketing here. “Viral marketing is not a marketing strategy,” Andrew Chen wrote back in 2007. “Successful viral products don’t have viral marketing bolted on once the product has been developed. It’s not a marketing strategy. Instead, it’s designed into (IT news)