Convert physical to ESXi machine using VMware vCenter Converter?

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http://serverfault.com – I want to convert a physical machine to a virtual machine using VMware vCenter Converter. According to the product page of VMware vCenter Converter I should be able to create a virtual machine for ESXi, however during the conversion wizard I can only choose various versions of Workstation, Fusion, Player and Server as target type, not ESXi? (HowTos)