Blackberry has sent invites to press for a launch event on July 16th which more or less confirms the launch of the touch and qwerty smartphone based on Blackberry 10 OS.
It’s not exactly reminiscent of BlackBerry’s 2008 launch of the Storm, but the Z10 still seems to be off to a good start.
BlackBerry today released the BlackBerry Z10 all-touch smartphone in its home land of Canada on Rogers. The launch was attended by BlackBerry CEO Thorsten Heins, Rogers President and CEO Nadir Mohamed, as well as plenty of loyal BlackBerry customers.
BlackBerry CEO Thorsten Heins recently confirmed with CNET that the company would launch a midtier device yet this year and an “exciting” new flagship device could launch around the holidays. “It [the new flagship] takes BlackBerry 10 to another level in terms of the user experience,” he said.
Great! There’s a new BB10 device launching by the end of the year.
The company formerly known as RIM is holding its first developer event in Europe since launching its new BlackBerry 10 platform last Wednesday. Speaking at the BlackBerry Jam event in Amsterdam, UK MD Stephen Bates said the launch of the first BB10 device — the full touch Z10 — has exceeded expectations, with some U.K. retailers selling out a few days after launch.
In some ways the Qwerty-packing Q5, with its throwback BlackBerry looks, is a far more important device for BlackBerry than its current flagship, the all-touch Z10. Or the premium-priced Qwerty-clad Q10.
When BlackBerry 10 launched, it did so with a dearth of big-name applications available in its BlackBerry World content portal. Even now some companies (I’m looking at you Netflix) continue to shy away from the platform, but at least one company has changed its tune on the BlackBerry 10.