configure flags

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http://askubuntu.com – What is the ubuntu way of downloading the source for a package and then building it while passing specific flags to the configure portion of the process.... I hope I'm explaining what I mean properly. Installing from source follows almost always the following procedure ./configure --FLAG-1 --FLAG-2 make && make install How can I get control over specifying flags1 and 2 in the configure process? Thanks, and I hope I did not make the question more complicated than it really is (HowTos)