Companies wrestle with socially networked consumer power

view story

http://www.itwire.com – Australians’ hunger for social media has soared in the last 12 months with a new report issued today saying that while 53 per cent of the population classed themselves as active users of sites such as Facebook or Twitter a year ago – that had now soared to 69 per cent. Australian companies, recognising the power of a negative comment on social media sites, are racing to social networks to help patch up consumer relations. (IT news)