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Clothing startup Everlane has opened a pop-up store in New York for the holidays. We jumped on the opportunity to talk with founder and CEO Michael Preysman right in the middle of Everlane’s clothes.
The average woman has worn just 20% of her wardrobe in the last year, but continues to spend upwards of $6,000 year on new clothing and accessories, leaving many (including me) with a closet full of extra clothing. So the idea that you could start making money off of your unwanted clothes is compelling for many women.
If clothes make the man, you might say that the equivalent for fashion e-commerce sites is that they are made (and broken) by how well they can sell you clothes.
FashionPlaytes, which runs a fashion website for “tween” girls called FPGirl.com, has raised $5 million in Series B funding.
The site is aimed at girls between 5 and 12 years old. Users can design clothing on the website, then actually purchase the clothes (which include dresses, t-shirts, tops, and doll clothing) at prices starting under $20.
Few industries with mainstream visibility and appeal have remained as unplugged from serious tech disruption as apparel and fashion. Of course, the realm of shopping has had major shifts, as has the marketing of clothing from the runway to the mall clothing rack. But the way that clothes are actually made has remained surprisingly unchanged in many ways.
A U.S. study states that humans began to wear clothing about 170,000 years ago in order to stay warm as they moved into colder climates. However, as clothing become common, so did body lice.
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E-commerce is booming, but shopping for clothing online can still be a challenge. Unlike many consumer products, clothing is personal and often needs to be tried on for fit. Plus, there are numerous options available via the web, so sometimes it’s tough to even know where to begin with an online shopping expedition.
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