With increasing frequency, several prominent vendors have gone to greater than usual lengths recently to detail for channel partners their view of how value-add, differentiation and profitability looks and plays in the cloud marketplace.
For example, Mark Hennessy, IBM’s (NYSE: IBM) new channel chief, has been talking up the vendor’s strategy to help partners “move to higher-value spaces to drive
At the Cisco Partner Summit 2012, Cisco Systems (NASDAQ: CSCO) unveiled its Services Partner Program, a new initiative that reduces the number of services programs from 47 to one and rewards partners based on their level of investment — the greater the investment, the greater the rebates.
Services make up a significant amount of Cisco Systems’ channel partners’ revenue — in
Cisco Systems (NASDAQ:CSCO) is talking up the Internet of Everything to channel partners, an on-the-horizon opportunity it pegs at more than $14 trillion worldwide.read more
Wanting to capitalize on what it says is a $61 billion global opportunity with SMB and midmarket companies, Cisco Systems (NASDAQ: CSCO) announced Partner Plus, an extension of its Partner Led program aimed at partners serving in the midsize space.
Distributor D&H has lined up new services to help SMB-focused channel partners capitalize on sales of cloud-based infrastructures through a deal with newcomer cloud services aggregator Cloud Nation.
Under the terms of the agreement, D&H channel partners gain access to Cloud Nation’s membership-based cloud solutions platform and online portal, features training, services and technologies ai
At Oracle OpenWorld 2012, The VAR Guy expects the technology giant to make serious noise with PartnerNetwork Exchange– which focuses on Oracle’s (NASDAQ: ORCL) channel partner program. Roughly 5,000 channel partners will participate in Oracle Exchange — both in San Francisco and online, according to Lydia Smyers, group VP, World A&C and Communications.
When it seems as though every other vendor is trying to move either upstream or downstream, Avaya is pushing its channel partners to focus on the middle.
At its annual Americas Executive Partner Forum Nov.
For the remainder of this year, IBM will compensate its client and brand teams equally regardless of whether the channel is involved in sales that include Power Systems and/or Storage Systems to midmarket companies, according to an IBM executive.
In a letter to midmarket channel partners, Bill Donohue, IBM North America vice president, Business Partner & Midmarket Sales, wrote, “IBM is making
Mitel (NASDAQ: MITL) is doubling down on its channel presence, creating a VP of Channel Development role and entering into a distribution agreement with distribution powerhouse Tech Data (NASDAQ: TECD).
Little more than a year after implementing its “3+1” strategy, which in part realigned the company’s vision to focus more on its channel partners, the company in October tapped 18-year Mitel vet J
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