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Cisco Advises Partners on Differentiation in Cloud Market

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http://www.thevarguy.com – With increasing frequency, several prominent vendors have gone to greater than usual lengths recently to detail for channel partners their view of how value-add, differentiation and profitability looks and plays in the cloud marketplace. For example, Mark Hennessy, IBM’s (NYSE: IBM) new channel chief, has been talking up the vendor’s strategy to help partners “move to higher-value spaces to drive more value to their clients.” His context? The cloud and business analytics, naturally. Along similar lines, Surinder Brar, Cisco Systems’ (NASDAQ: CSCO) Worldwide Partner Organization c (IT news)