China’s ZTE Plans To Unbox More High-End Phones This Year To Raise Revenue, Margins

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http://techcrunch.com – China’s ZTE is planning to ship more high end smartphones this year in a bid to boost its profit margins and revenue. In an interview with Reuters, Lv Qianhao, head of ZTE’s handset strategy, told the news agency that making affordable phones has taken its toll on the company’s bottom line. ”We would like to raise the percentage of mid- to high-range smartphones. That’s the direction we’re heading,” he said. ZTE was the fifth largest global smartphone maker in Q4 2012, according to analyst IDC, taking a 4.3 per cent share of the global market &#821 (IT news)