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Channel Marketing Gets Easy with Campaign-in-a-Box

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http://www.thevarguy.com – You’ve no doubt heard about the importance of “channel marketing campaigns,” but what do marketers really mean by this term? At Channel Maven Consulting, we break down the sometimes ambiguous channel marketing campaign into a manageable Campaign In-a-Box offering, and you can just as easily create your own. Ready? Here’s what you need to do. Hammer out Your Talking Points When beginning your campaign-in-a-box, get very clear on your talking points. These will likely include an explanation of your product benefits, your selling proposition and a call to action (this can even be a bu (IT news)