Changing swappiness in sysctl.conf doesn't work for me

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http://askubuntu.com – I'm using 12.04 LTS and can sudo sysctl to set swappiness to 10, but adding vm.swappiness=10 to sysctl.conf doesn't work for me - after I reboot, swappiness still reports 60 (default) I'd like to be able to reduce swaps to my SSD, but can't find a way to do so except manually per session. Modifying sysctl.conf seems to work for most - can anyone advise what I need to check / change to make it work for me too, please? (HowTos)