Cannot automatically start JIRA via init.d script

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http://askubuntu.com – I am running Atlassian JIRA on Ubuntu 12.04 LTS (Precise Pangolin). I would like to automatically start JIRA whenever the system boots. For this purpose, I created script jira in /etc/init.d, similar to the one described in Atlassian's Wiki. I can manually start / stop JIRA by calling /etc/init.d/jira accordingly. However, JIRA does not start during the boot process. In /var/log/boot.log I see messages like Starting jira... and jira started... which I added in /etc/init.d/jira; however, it seems that the Java process does not survive the boot process as there is no Java process after reboot. (HowTos)