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Campaign-in-a-Box: All-in-One Marketing for Channel Partners

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http://www.thevarguy.com – One of the great balancing acts manufacturers must perform is finding the time and money to help their solution provider partners effectively market their solutions. It can be a challenge to find the manpower and funds to find the right resources. We’ve discovered one of the most cost-effective and time-efficient solutions is to create campaigns-in-a-box. These all-in-one resources can be leveraged by both partners that don’t have a marketing team and those that have their own resources. How to Create a Successful Campaign-in-a-Box When I was in channel marketing for vendors we had mor (IT news)

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Submitted by niaobid on 12/07/2012

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Two years after rolling out its Solution Enablement Toolkits (SETs), virtualization kingpin VMware (NYSE: VMW) is again touting to partners the benefits of leveraging the collections of tools, templates and assets as a vehicle to boost sales and margins. SETs are building blocks put together by VMware professional services, sales engineers, solutions teams and product marketing, designed to help c