1

BuzzFeed Says New ‘Flight Mode' Campaign Shows ‘The Consumerization Of B2B Marketing'

view story
linux-howto

http://techcrunch.com – BuzzFeed always seems to be the first online publication that comes up when people want to talk about smart, creative approaches to “native” advertising, so here’s a cool example of what the site is doing with advertisers — it’s partnering with GE to allow readers to navigate the site in “Flight Mode.” The campaign was designed to promote GE Aviation’s presence at the Paris Air Show, a weeklong industry event that ends today. In Flight Mode, BuzzFeed becomes a grid of articles, and readers fly over that grid in a little plane. When they alight on a h (IT news)