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Brit + Co. Gets Into E-Commerce With ‘Brit Kits’, Monthly Deliveries Of All Things Crafty

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http://techcrunch.com – For the past year, Silicon Valley’s geek-chic answer to Martha Stewart, Brit Morin, has been full speed ahead on Brit + Co., her tech-meets-fashion-media-and-lifestyle startup — raising $1.25 million, hiring 10 full-time staff (half of whom are engineers), cranking out two mobile apps, snagging big-name partnerships. And the launches just keep coming. Last week, the San Francisco-based startup made its first move into the e-commerce space with the launch of Brit Kits, monthly deliveries of boxes full of materials for making the most popular DIY crafts and projects featured on Brit (IT news)