Bridge Metrics: Lead to Sales Acceleration for VARs, Vendors

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http://www.thevarguy.com – Bridge Metrics is building out Channel Avenue, a cloud-based service that allows technology vendors, distributors and VARs to nurture sales leads and accelerate the sales process — together. Among the big twists: Bridge Metrics has found a way to offer the service with no login requirements; VARs and their channel suppliers can check on leads and move them forward over email, notes President Bill Carroll. But that’s not all. Bridge Metrics’ Channel Avenue is not to be confused with traditional Partner Relationship Management (PRM) software. Nor is Bridge Metrics a deal regist (IT news)