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Black Friday Online Sales Surged 21 Percent Thanks To Mobile Shopping, More Retailer Promotions And Personalized Deals

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http://techcrunch.com – After a particularly strong Thanksgiving for online sales, shoppers continued to look for e-commerce deals on Black Friday. IBM Digital Analytics Benchmark is reporting the final tally for Black Friday online sales: a surge of 20.7 percent in spending from last year. The biggest surge on Friday came from mobile consumers, with sales reaching 16.3 percent, led by the iPad. Overall, mobile purchases soared over the holiday with 24 percent of consumers using a mobile device to visit a retailer’s site, up from 14.3 percent in 2011. Mobile sales exceeded 16 percent, up from 9.8 percent in 20 (IT news)