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BitTorrent Taps A Bigger Role For Books In Its Content Push

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http://techcrunch.com – Last year, author Tim Ferriss turned to BitTorrent to market his newest book, the Four-Hour Chef, when the biggest bookseller in the U.S., Barnes & Noble, refused to stock the Amazon-published title. Ferriss’ campaign proved a success, with the book selling 250,000 copies on the back of some 2 million promotional content bundles — chapters of the book and supplementary materials — downloaded on BitTorrent. Now BitTorrent is banking on that success to try to get more authors on to its site. Playing on its former reputation as a place to pick up illegally distributed conten (IT news)