Birchbox Rebrands In The UK, Hopes To Take A Little Shine Off Glossybox And Other Beauty Box Rivals

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http://techcrunch.com – If you’re familiar with Birchbox — the subscription service that delivers boxes of cosmetics and beauty products to your doorstep — you know that the New York City-based startup has taken off in the U.S. since launching in September 2010. The service, which was initially targeted only at women and beauty product-centric, has begun to expand its scope into new verticals, launching a subscription service for men (grooming kits) and moving into entertaining and design. While popular in the U.S., Birchbox has also begun to expand internationally of late, acquiring its French clon (IT news)