Bing It On: Microsoft Claims 2:1 Users Prefer Bing’s Search Results Over Google’s In Blind Test

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http://techcrunch.com – Bing has a bit of an image problem and despite its best efforts, Microsoft claims, many people still have the perception that Google is simply “better.” To combat this, the company is launching its Bing It On challenge today. The challenge is essentially a Pepsi Challenge for search results. Microsoft says that in these blind tests, “people preferred Bing web search results nearly 2:1 over Google in blind comparison tests.” It’s worth noting that Microsoft excludes ads and features like Bing’s Snapshot and Social Search panes and Google’s Instant Previ (IT news)