Of late we have been seeing Indian brands launching smartphones in the same price range in which MNC players are introducing feature phones. Of the 25 most viewed handsets in India, 14 were from Indians players as compared to 11 from global brands.
Myntra, one of India’s largest ecommerce players for fashion, has acquired Exclusively.In, a members-only niche flash sales site for fashion, jewelry and home decor from Indian artisans and designers. Financial terms of the deal, which consists of cash and equity, were not disclosed.
India pushed past Japan to become the third largest global smartphone market in Q1, according to a new report by Strategy Analytics. The analyst notes it’s the first time ever that India has moved up into third place.