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Bazaarvoice Snaps Up eCommerce Ad Network Longboard Media For Up To $43M

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http://techcrunch.com – Today, Bazaarvoice is officially beefing up its social commerce platform with advertising. The Austin-based SaaS company, which powers customer review and social commerce features for brands like Best Buy, Costco, Dell and Panasonic, announced this evening that it has acquired fast-growing eCommerce advertising network, Longboard Media. The deal includes a combination of cash and stock, with Bazaarvoice paying $26.9 million in cash and dishing out 500K shares of stock to Longboard’s investors. The company’s share price on November 2nd brings the total value (cash plus stock) to ju (IT news)

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