Battling Amazon: Pearson And Bertelsmann To Form Global Consumer Publishing Giant, Penguin Random House, To Build “New Digital Publishing Models”

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http://techcrunch.com – Publishing giants Pearson and Bertelsmann have announced they are creating a joint venture to pool their respective consumer publishing businesses, Penguin and Random House, in a bid to go the distance in the digital age. Penguin and Random House will combine to form a JV named Penguin Random House, the pair said today, with Bertelsmann owning 53 percent of the new JV and Pearson owning 47 percent. They said the combined organisation will have a “stronger platform and greater resources to invest in rich content, new digital publishing models and high-growth emerging markets”. The (IT news)