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Basis Lands $11.5M, Adds Esther Dyson & Deepak Chopra As Advisors As It Beefs Up Production Of Its Wearable Health Tracker

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http://techcrunch.com – Back in November, Basis officially took on Jawbone, Nike, Fitbit and the fast-expanding cohort of startups developing health tracking devices, releasing its long-awaited health-monitoring wristwatch. Capitalizing on the popularity of the Quantified Self Movement, the $200 sensor-happy Basis band and its accompanying web dashboard allow novices and fitness enthusiasts alike to easily track everything from their activity and skin temperature to heart rate, calories burned and sleep patterns. The initial consumer demand for the mobile health tracker has been high, Basis CEO Jef Holove tells us. W (IT news)

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The Quantified Self movement has grown increasingly popular among fitness enthusiasts and health-conscious geeks, who eagerly track their workouts and routines with smart wristbands and watches, collecting their health data in dashboards and mobile apps.

Quantified Self enthusiasts are getting their fair share of excitement at CES this week. Basis first unveiled its intriguing health-tracking watch at the event last year, but after hiccups and lawsuits, the company finally launched its product on the market in November.

As digital health data grows, wearable health-tracking devices mature, tools used in remote diagnosis and treatment improve and with healthcare providers soon to be prescribing mobile health apps, there’s a lot to be excited about at the intersection of health and technology.

As CES 2013 gets underway, it finds the Quantified Self movement to be a far more crowded market than a year ago, but as Matt Burns pointed out recently, the market is still hungry for smarter devices and there is “plenty of room” for startups to go beyond movement and weight.

Fitness technology and hardware startup Fitbit is raising north of $30 million in growth capital at a $300 million-plus valuation, according to multiple sources. The company last raised $12 million in January 2012 from Foundry Group, True Ventures, SoftTech VC and Felicis Ventures.

It’s a good time to be a healthy geek — and to start becoming one. Of late, we’ve seen an exponential increase in digital health data thanks to growing popularity of a new generation of smart, wearable devices that help us track and stay on top of our health.

Founded in late 2011, 100Plus set out to tap into the growing popularity of the Quantified Self movement to create a personalized, mobile health prediction platform to help Average Joes like you and me stay active and get healthy.

Hosain Rahman’s Jawbone may have first made a name for itself because of its line of high-performance Bluetooth headsets, but these days it has taken on a healthier image thanks to its more recent forays into activity tracking with the UP wristband. As it turns out, Jawbone is far from done tinkering with the UP experience.

Samsung’s S Band and updated S Health apps are new features added to the Galaxy S 4. The updated S Health app improves upon the S Health design that debuted in the Galaxy S III.