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Basis Lands $11.5M, Adds Esther Dyson & Deepak Chopra As Advisors As It Beefs Up Production Of Its Wearable Health Tracker

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http://techcrunch.com – Back in November, Basis officially took on Jawbone, Nike, Fitbit and the fast-expanding cohort of startups developing health tracking devices, releasing its long-awaited health-monitoring wristwatch. Capitalizing on the popularity of the Quantified Self Movement, the $200 sensor-happy Basis band and its accompanying web dashboard allow novices and fitness enthusiasts alike to easily track everything from their activity and skin temperature to heart rate, calories burned and sleep patterns. The initial consumer demand for the mobile health tracker has been high, Basis CEO Jef Holove tells us. W (IT news)