6

Axcient Expands Storage Partner Push Beyond MSPs to VARs

view full story
linux-howto

http://www.thevarguy.com – Axcient, a cloud storage provider, is adjusting its channel partner program to push beyond MSPs and to more aggressively engage VARs and resellers. Axcient’s strategy reinforces a subtle but important shift in the IT channel, where a growing number of MSP-centric software companies are now reaching out to more traditional VARs and resellers. Axcient specializes in data backup, business continuity and disaster recovery services. The market segment is more commonly known as BDR (Backup and Disaster Recovery) to MSP-centric folks. Axcient generated considerable buzz in 2011, building a clos (IT news)

lodage's picture
Submitted by lodage on 02/29/2012 – Made popular on 02/29/2012

Stories similar to Axcient Expands Storage Partner Push Beyond MSPs to VARs

Axcient, which promotes business continuity, backup and cloud storage services via VARs and MSPs, is now working with three key distributors: Ingram Micro (NYSE: IM), Tech Data and Synnex (NYSE: SNX), The VAR Guy confirmed at HP Global Partner Conference in Las Vegas.

Axcient, which just raised $20 million in Series D funding, continues to engage managed services providers (MSPs) but is also expanding its partner program to better serve VARs.

Former Axcient VP Chris Sterbenc has joined Gridstore as VP of sales, where he will drive channel expansion and report directly to CEO Kelly Murphy.

Cloud backup provider Carbonite (NASDAQ: CARB) is working hard to woo the channel,  hoping to add to its roster of resellers as it readies its upcoming database backup offering.

Howdy and welcome to the Channel Partner Program Roundup, our weekly collection of channel happenings. This week we’ve got news from Avaya, Astute Networks and Axcient, so saddle up and let’s ride. Avaya: The unified communications and collaboration vendor recently named its partners of the year for the United States, Canada and Centeral America/Latin America region.

Attend today’s cloud backup and recovery webcast “Recurring Cloud Backup Revenue: 2 Options for VARs & MSPs” and discover how cloud backup services offer an excellent opportunity for recurring revenues. Joining Joe Panettieri (editorial director of MSPmentor, The VAR Guy, Talkin’ Cloud) will be John Gorsin, senior manager, NA Channel Sales, EVault, who will discuss the benefits of using

At Boston HostingCon 2012 this week, watch for cloud storage and software companies to promote two paths for reseller success. Among the names to watch: Asigra, Intronis, Nirvanix and Vembu, among others.

It seems everyone’s got their head in the clouds these days — and for good reason. Cloud services can go along way in reducing onsite storage needs and driving down costs, but more than a few VARs are struggling to turn cloud technology into actionable solutions.

If you’ve ever financed technology or pursued a loan for your business, perhaps you’ve worked with Cisco Capital Finance, Great America Leasing, Tech Data Credit Services and other major players in the IT channel. But who are the top 100 lenders, leasing companies and financial services firms empowering VARs, MSPs and their customers? Help us find the answer.