Are Google’s Personalized Results Making Us Politically Partisan?

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http://techcrunch.com – Here is an unintended dark side to a search engine that only provides the information we want to see: it cocoons us in an echo chamber of political information that confirms our pre-existing opinions. Google competitor, DuckDuckGo, released a tiny study showing how Google’s personalized search yielded wildly different results on abortion and gun control, even for users that weren’t logged on to a Google service. “You search for raw information, but you’re getting more of what you already agree with,” says a clever advertisement from the company. Since 2009, Goog (IT news)