Apps in the Channel: Changing Vendor/Partner Communications

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http://www.thevarguy.com – Cloud, mobility, consumerization and business social are reinventing not only the way vendors and their channel partners work together, but also the way we receive and disseminate information. That means many of the more traditional avenues of communication no longer are effective. Currently, vendors impart partners channel program information via email, newsletters, webinars, telesales and consumer social media. A web portal acts as a catch-all library for storing program details, sales enablement, incentives, education, certifications and technical information. A tremendous amount of time an (IT news)