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Apple's App Store Rankings Algorithm Changed To Consider Ratings, And Possibly Engagement

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http://techcrunch.com – Apple may be testing changes to its iTunes App Store ranking algorithms, which see it taking into account app ratings and other new factors in the App Store Top Chart rankings. Whether or not the changes are more experimental in nature or indicative of a larger overhaul of how apps are ranked in the Top Charts is not yet known. However, these changes have resulted in apps losing and gaining in position without a corresponding increase or decrease in app downloads. Boston-based app marketing startup Fiksu was the first to notice this trend in late July, having seen apps with ratings of four sta (IT news)