When Apple introduced the Retina MacBook Pro and new MacBook Airs in June, it also quietly noted it would be withdrawing its computers from voluntary EPEAT environmental standards qualification. That provoked a minor customer furor, with some government agencies in particular saying they might not be able to continue sourcing notebooks from Apple, and the company promptly rejoined the program.
The decision by the leading green consumer electronics standard EPEAT to award Apple's Retina MacBook Pro a gold rating is a sign it has "caved in to Apple" and will "lead humanity down a perilous path" claims iFixit.
Apple's MacBook Pro with Retina display may be the "the least repairable, least recyclable computer" iFixit has ever seen, but not only is it good enough to pass EPEAT testing, it's good enough to get the gold award.
Written by: David Heath | Published in: TechnologyJust a few days after a quiet withdrawal from EPEAT, Apple has performed a complete U-turn and re-embraced the green electronics certification standard.
If you recall: the UK courts recently found that Samsung actually didn’t infringe on various Apple iPad patents and subsequently ruled Apple had to give Samsung some satisfaction. Well Apple didn’t take too kindly of that and demonstrated its defiance to the courts’ decision and issued an arrogant apology.
Oh, Apple, we love you so much. Well, a lot of us do anyways. The company has been pretty amazing when it comes to introducing new products to the marketplace, and most of that is definitely because the products that Apple creates are pretty revolutionary. And also pretty to look at.
The other part of Apple’s success is its marketing, PR skills and presentation.