Appfuel Is A Simple Way For App Developers To Balance Monetization And Growth

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http://techcrunch.com – Appfuel is aiming to make it easy for mobile app developers to manage the tradeoff between user growth and monetization. Cross-promotion between apps is a big part of the ecosystem, but CEO Andrew Boos said Appfuel is unique because of its simplicity. Developers add a “suggested apps” unit to their own apps, and they can either grow their user base by getting a reciprocal recommendation in another app, or they can earn money by running sponsored suggestions — or rather, with Appfuel, they do a mix of both. To adjust the program, they just move a slider determining how much of the (IT news)