1

Appboy Raises $7.6M Series A To Bring Marketing Automation Tools To Mobile Apps

view story
linux-howto

http://techcrunch.com – Appboy, a company that helps mobile app marketers better retain users and keep them engaged, is today announcing $7.6 million in Series A funding. The round was led by Icon Venture Partners, and saw participation from new investors IDG Ventures, and Mike Lazerow, founder of Buddy Media. Existing seed investors, including Blumberg Capital, Accelerator Ventures, Bullpen Capital and T5 Capital, also participated. The company has raised a total of $7.6 million. However, in addition to the $5.1 million in Series A funding, Appboy previously raised $2.5 million via convertible note seed financings (IT news)