App Marketing Costs Decline In August As Developers Held Their Breath For The iPhone 5

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http://techcrunch.com – The cost of bringing in new users to mobile apps declined last month as developers and consumers waited for the new iPhone 5. The average daily download volume for the top 200 free iPhone apps dropped by 7.3 percent to 4.05 million. The cost to acquire a loyal user, or one that opens an app three times, fell by 20 cents to $1.34. Many of the very biggest mobile developers like Groupon and gaming companies like GREE and Zynga have to spend multiple millions of dollars a month in user acquisition to make sure they have a constant flow of new and returning customers. Fiksu, which helps develop (IT news)