App Install Ads Earned Facebook “Real Revenue” And Helped 3800 Developers Drive 25M Downloads

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http://techcrunch.com – Facebook  app install ads were the star of Facebook’s earnings call today. Sheryl Sandberg said 3800 developers used the ads to drive over 25 million installs. 40% of the top 100 iOS and Android app developers bought these ads in the last week of Q1 alone. Mark Zuckerberg meanwhile said, “We’re starting to see real revenue from selling mobile app installs.” As I detailed yesterday, the app stores are becoming increasingly overloaded as every type of business goes mobile. Developers need a way to get their apps discovered, creating a massive opportunity of for Facebook (IT news)