Featured | Written by: Peter Dinham | Published in: MarketThe banking industry has been advised to speed up mobile device innovation to meet increasing customer demands and help counter competition from non-bank financial services companies.
Written by: Peter Dinham | Published in: MarketFirst it was the growing trend of workers bringing their own devices to the office – BYOD – and now, according to a new market report, the latest trend is BYOA, or Bring-Your-Own-Apps, which is gathering pace in Australian business, as employees us publicly downloadable applications for work purposes.
Written by: Peter Dinham | Published in: MarketStrategies to exploit opportunities for engaging with consumers through mobile are being neglected by many Australian marketers, despite their belief in mobile as an increasingly important way to reach consumers.
Australian mobile phone users should soon have the option of self-service customer care via the screens of their handsets instead of having to use IVR or talk to call centre agents.
Written by: Peter Dinham | Published in: MarketContinuing growth in the Australian online video advertising market is being fuelled by the “insatiable demand” for, and rapid proliferation, of mobile devices by younger consumers, with the overwhelming majority of these younger Aussies now watching TV shows, and/or movies, at least once a month on their laptop, or on their desktop machine.
Written by: Stuart Corner | Published in: StrategyThe growth on online channels for customer action is dramatically changing the balance of power between companies and their customers: managing the 'customer experience' is becoming a top priority.
Written by: Peter Dinham | Published in: EnterpriseA global study of the mobile ERP market in nine countries, including Australia, has found a majority of companies will increase their investments in mobile solutions, but despite the increasing pace of investment in the mobility field, more than a third of the companies admitted they have no strategy for mobile solutions.
Virgin Mobile has become the first announced Australian customer of video hosting and analytics company, Ooyala, since the opening of its Australian office earlier this year.
Written by: Peter Dinham | Published in: MarketThe customer service battle lines have been drawn for some time now as Australia’s major telcos fight for the hearts and minds of their customers and potential new customers, and it seems Optus’ has earned some early customer service bragging rights over its major competitors, Telstra and Vodafone, and the rest of the increasingly competitive telecomm
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