apache vhost config - why doesn't this work

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http://serverfault.com – I have an ubuntu with the the following config file: <VirtualHost *:80> ServerName dev.domain.com DocumentRoot /data/sites/dev.domain.com/www/public </VirtualHost> Other vhost files are being served correctly on this host. It is properly symlinked; the directory exists. Is there a reason why this is not working? I don't see anything in the standard apache server logs. thx (HowTos)