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The Android Engagement Paradox: Engagement continues to be a struggle despite market share domination

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http://www.talkandroid.com – We have heard numerous times that Android users don’t invest in apps like iOS users, and now a new study is showing that Android users aren’t spending as much time purchasing goods through mobile. According to IBM’s Digital Analytics Benchmark, U.S. Black Friday online sales grew by 17.4% over last year, and mobile online sales made up 24% of the traffic. Of this traffic, 13% came from phones and 11% from tablets. In looking at the phone traffic, iOS devices represented about 67% of the traffic, while Android made up roughly 33%. It gets worse with tablets as the iPad repres (IT news)