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Analyst Puts iPad Mini Build Cost At $195, Pricing Said To Start At $329 For 40% Gross Margin

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http://techcrunch.com – Apple’s iPad mini announcement is set for early next week, and the big variable still remains price. Now, a couple of new reports that surfaced this weekend shed a little more light on what we might expect with pricing. KGI Securities analysts Ming-Chi Kuo has an early look at the likely bill-of-materials (BOM) for the iPad mini, and 9t05Mac reports on likely U.S. retail pricing, meaning we can take a closer look at how the iPad mini might figure into Apple’s existing lineup when it comes to comparing gross margins. Kuo’s estimate of the BOM and manufacturing costs of an iPad (IT news)

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Submitted by qq124 on 10/21/2012

Stories similar to Analyst Puts iPad Mini Build Cost At $195, Pricing Said To Start At $329 For 40% Gross Margin

Rumors around the iPad mini are understandably reaching a fever pitch now that an announcement seems very likely for October 23, and a new one over the weekend claims to have a full breakdown of iPad mini unit pricing. While it seems unlikely that Apple would release pricing info to retail partners ahead of a new product launch, it isn’t entirely unprecedented.

Apple’s (NASDAQ: AAPL) impending iPad Mini, by recent accounts slated for an Oct. 23 debut, most likely at the vendor’s smaller venue Town Hall Auditorium, will ship Nov. 2, some 10 days after its debut, according to reports. Citing sources close to a U.K. retailer, one report said the iPad Mini Nov.

On the Apple Q4 conference call, both CFO Peter Oppenheimer and CEO Tim Cook took a moment to defend the iPad’s pricing in response to a question about what they think about comments it’s too high.

The iPad mini’s gross margin is “significantly below” the rest of Apple’s product line at $329, Apple CFO Peter Oppenheimer said on the company’s conference call today.

In a somewhat uncommon move, Apple (NASDAQ: AAPL) is live video streaming today’s event at its Town Hall Auditorium, in which, ostensibly, it will introduce the long-rumored-but-unconfirmed 7.85-inch iPad Mini, quite possibly along with new Mac Minis, iMacs, a new MacBook and perhaps an updated iPad. Keep in mind the vendor hasn’t even hinted let alone acknowledged any of this, so it’s quite

If you’re looking to get your hands on an iPad mini after the big reveal this past Tuesday, now’s the time to pre-order, as Apple has launched pre-orders via its mobile app and online retail store, and shoppers can choose any version of the iPad mini or 4th generation iPad for the first batch of orders.

So there is an iPad Mini after all. Apple (NASDAQ: AAPL) announced the much-anticipated and long-rumored iPad Mini, measuring 7.9-inches (you can hold it in one hand) and less than one pound (.68 pounds, to be exact).

The iPad mini seems downright hungry, and it has a taste not just for other small tablets on the market, but for its larger brethren, the iPad with Retina Display. Or at least, that’s what some analysts are saying, with expectations of the iPad mini’s cannibalization effect on existing iPad sales ranging from around 10 to 20 percent on average.

Apple made a big deal about the iPad mini providing an uncompromised iPad experience for users, and it’s standing by that by making it impossible for web developers to detect whether a web page is being read on an iPad or an iPad mini.