American Express Serve Goes After The “Under-Banked” With Prepaid Cards You Load With Cash In Stores

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http://techcrunch.com – Even big companies have to pivot. American Express’ digital wallet platform Serve, which began its life as something of a PayPal competitor online, before signing deals with operators for some sort of mobile play, is today returning to something the company knows best: plastic cards. With the newly revamped Serve launching today, consumers can purchase cards online or in-store, then add money to their card via direct deposit, free cash loads in stores, bank transfers, or by linking a debit or credit card to the service. The card will work anywhere American Express is accepted, including (IT news)