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Alibaba Pursues New Smart TV OS To Grow Its E-Commerce Play

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http://techcrunch.com – Chinese e-commerce giant Alibaba has joined the smart TV race, unveiling a smart TV OS and set-top box today. It hopes to create its own ecosystem of TV-related assets that will allow it to join in the digital content space, letting it provide a platform for users to share content with mobile phones and other devices. The new OS will also allow users to shop and pay bills via their TVs. This is a big potential catalyst for more growth for the company; ¬†if users warm to the OS, it should pull more over to Alibaba’s e-commerce assets, which include Juhuasuan, Taobao and Tmall. They’ (IT news)