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Adobe Systems Completes $600M Acquisition Of Conversational Marketing Startup Neolane

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http://techcrunch.com – Adobe Systems announced today that it has completed its acquisition of Neolane, a conversational marketing company with annual revenue of just under $60 million. As we reported at the end of last month, the deal is worth $600 million in cash and adds a roster of new features to Adobe Marketing Cloud. “With the completion of the Neolane acquisition, Adobe’s lead in digital marketing is extended further, bringing critical cross-channel campaign management capabilities to the Adobe Marketing Cloud,” said Brad Rencher, senior vice president and general manager of Adobe’s D (IT news)