Adobe Social Launches To Create And Monitor Social Ads

view story

http://techcrunch.com – After several months in beta testing, Adobe is launching Adobe Social, which it’s pitching as a way to connect social marketing campaigns with real business results. That was the big emphasis when the company first announced the product back in April, and when I got a demo of the current version a couple of days ago, it was the central theme again: In Adobe Social, you can track every campaign and see how it drives results product orders and revenue. “[Marketers] have point solutions that solve specific problems, but they’re not really connecting you back to the business issu (IT news)