Adobe Online Ad Report: Google CPCs Decline 10% As Facebook Brand Engagement Surges 896%; iOS’ Conversion Rates ~2X Android’s

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http://techcrunch.com – The latest Adobe Digital Index report into online advertising for Q3 underscores the twin challenges facing Google’s ad business: mobile and social. While search advertising maintained steady growth in the U.S., U.K. and Germany, the report notes that a rise in traffic across mobile devices shifted search spending onto tablets and smartphones, thereby decreasing cost per click rates — especially for Google. Google CPCs decreased by 10 percent year over year, according to the report (mobile clicks command less expensive CPCs). The report notes that conversion rates by mobile opera (IT news)