Marketing startup TrueLens is announcing that it has raised a $1.2 million round of funding.
GraphEffect, a startup that until now has focused on social media advertising, is launching a new collaboration platform today called Shift.com.
CEO James Borow said Shift.com emerged from the GraphEffect team’s frustrating experiences trying to collaborate with other organizations, something that was “amplified by the struggles we saw on the marketing agency side.” (After all, t
After several months in beta testing, Adobe is launching Adobe Social, which it’s pitching as a way to connect social marketing campaigns with real business results.
That was the big emphasis when the company first announced the product back in April, and when I got a demo of the current version a couple of days ago, it was the central theme again: In Adobe Social, you can track every campai
Just a couple of weeks ago, Facebook officially launched its Sponsored Results program, which allows advertisers to place sponsored links in the social network’s search results — and the early results are impressive, according to social advertising and analytics startup Optimal.
Optimal has been running Sponsored Results campaigns for its own customers, but it also tracks brand activity and
HootSuite has carved out a position as a popular way for businesses to manage their social media profiles on sites like Twitter, Facebook and LinkedIn, but in its quest to become more of a one-stop “dashboard” for all social media interactions, it is adding a new feature: Conversations, an integrated, real-time messaging service, which goes live today and is available in a beta version
140 Proof is expanding its social ad technology today with the launch of a new format called Native Ads for Social Sites, which allows 140 Proof advertisers to run campaigns on blogging platforms like WordPress and Tumblr.
The company started out by using social data to determine user interests and then use those interests to target ads in social networking apps.
Social advertising startup Moontoast just announced that it has raised $5 million in Series B funding.
CEO Blair Heavey told me that the company currently works with about 50 clients. It’s not an enormous list, but one that includes names like Universal, Lexus, Nike, Ford, Lady Antebellum, Time, and Simon & Schuster.
Technorati has released a new Digital Influence Report, and the big theme (probably not surprising coming from a blog and social media ad network) is that most online marketing dollars aren’t being directed to the “blogs and influencers” where they could have the greatest effect.
Sneakpeeq, a social shopping startup that debuted at TechCrunch Disrupt last year, is launching its iPad app today. The company has also hit the one million members mark. You can download the iPad app here.
The startup aims to replicate the experience of shopping for items in a retail store with a social twist.
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