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With adMonitor, Unified Aims To Provide A Central Dashboard For Social Ad Campaigns

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http://techcrunch.com – Social marketing startup Unified is launching the newest version of what it calls its Social Operating Platform, and with it a new application called adMonitor. Unified President and Chief Strategy Officer Calvin Lui (who joined earlier this year) told me that adMonitor should serve as the “system of record” for social ads — in other words, it’s the dashboard where advertisers can bring data from different ad-buying systems together and compare the results. These systems exist in other forms of digital advertising, but Lui said they haven’t really emerged yet in socia (IT news)