Adknowledge Acquires SocialWeekend Labs To Add App Promotion Tools

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http://techcrunch.com – Online ad company Adknowledge just announced that it has acquired SocialWeekend Labs, a startup that built tools for developers to promote their apps, and also built its own Facebook and mobile apps (such as Birthdays+ and Photos+). It sounds like Adknowledge is most interested in the startup’s developer tools, as well as its team — the company says it plans to integrate those tools into its own offerings, while continuing to serve existing SocialWeekend customers. “SocialWeekend has a first-class team of engineers with proven user acquisition expertise,” said Ryan Stephens (IT news)