500 Startups-Backed Markerly Makes Content Sharing Easier For Readers And More Transparent For Publishers

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http://techcrunch.com – Markerly, a company being incubated at 500 Startups, aims to help web publishers increase their traffic from social media and understand why certain pieces of content are taking off. “Markerly makes light of the dark web,” CEO Sarah Ware told me via email. “Articles get shared, but you never know the driving force behind the share. You also don’t know what your readers are engaging in most – what names they are copying to paste into Google and search more of, what companies they want to read more about.” Apparently, this is a pivot from the company’s i (IT news)