First Results Are In: Facebook’s New Custom Audience CRM Ads Increase Conversions And Lower Costs

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http://techcrunch.com – Just three weeks after Facebook formally launched Custom Audience ads that can target people by lists of email addresses or phone numbers, TechCrunch has attained the first reports on their performance and they’re promising. Not as amazing as Facebook Exchange retargeted ads, but they boost clicks and conversions, reduce costs, and deliver ROI according to Facebook and three adtech startups. Custom Audience ads let businesses upload a privacy-protected hashed file of email addresses, phone numbers, or User IDs, and then select these sets of people as ad targets. This allows businesses t ()